Fizik launches the Ergolace 2, described as “the latest evolution of its most versatile off-road shoe, designed for riders who want to go further, stay out longer, and live out their dream adventures on the bike.” Built around low-weight durability, comfort and adaptability, Ergolace 2 is shaped by the diverse needs of modern gravel riders, […] Continue Reading »
Rocky Mountain has launched the Altitude Powerplay 3, calling it their “most advanced e-mountain bike yet,” building on a legacy of podium finishes at the Enduro World Series and Rampage. Designed with the philosophy that fun is the ultimate measure of performance, Rocky Mountain says the PP3 delivers a ride experience that turns effort into […] Continue Reading »
On 9 May, Basque bike brand Orbea held its annual General Assembly, highlighting a model built on profitable growth and the creation of long-term value. According to the brand, the cooperative strengthens its position thanks to “strong commercial performance, protection of margins and a continuous commitment to innovation and product development.” Orbea also presented its […] Continue Reading »
SRAM has announced several leadership transitions within its global sales team, noting that the changes reflect the company’s ongoing growth and its continued commitment to customer needs, market‑leading product innovation, and targeted marketing that inspires riders worldwide. John Nedeau, who has served as Vice President of Sales for 20 of his 33 years at SRAM, […] Continue Reading »
Ceramic coating specialists, Gtechniq Ltd, have announced the appointment of two new team members across their Marketing and Product teams, as the company continues to grow both its product range and market position across multiple sectors. Michael Braybrook has joined as Bike Marketing Manager, whilst Dan Duguid has taken on the role of Product Category […] Continue Reading »
Ribble Cycles has partnered with leading British outdoor retailer Cotswold Outdoor to launch a new in-store concept in Leeds, opening on Monday 11th May. The partnership brings together two brands with a shared mindset. Helping people get more from the outdoors, by providing honest, expert advice when it comes to buying the right kit. Located […] Continue Reading »
FLIT is scaling up its ebike frame manufacturing in Cambridge using adhesive bonding techniques adapted from high-performance cars like the Aston Martin DB9 and Lotus Elise. At a time when 99% of bikes sold in the UK are imported, FLIT designs, bonds, and assembles entire ebikes in Cambridge. The result is a 14.5kg folding ebike […] Continue Reading »
Schwalbe UK has wrapped up a high-energy, nationwide celebration of independent cycling retailers, deploying its dedicated Sales Promoter team to deliver a “Taste of Shropshire” in honour of Local Bike Shop Week. Moving beyond traditional digital outreach, Schwalbe UK’s promoters Ben, Grant, Ed, and Rich hit the road in the all-electric vehicles and several deliveries […] Continue Reading »
Porsche eBike Performance GmbH will be discontinued following the planned sale of Porsche AG’s stakes in Bugatti Rimac and the Rimac Group, Dr. Ing. h.c. F. The subsidiaries Cellforce Group GmbH, based in Kirchentellinsfurt, Porsche eBike Performance GmbH, based in Ottobrunn, and Cetitec GmbH, based in Pforzheim, are to be discontinued, according to a release […] Continue Reading »
To celebrate the first-ever Local Bike Shop Week Awards, we chat with the finalists to find out more about their bike shops. The Local Bike Shop Week Awards are part of the newly launched Local Bike Shop Week, managed by the ACT. Starting as Local Bike Shop Day back in 2018 (originally launched by Daniel Jones with support from the ACT), this year sees […] Continue Reading »
Fizik launches the Ergolace 2, described as “the latest evolution of its most versatile off-road shoe, designed for riders who want to go further, stay out longer, and live out their dream adventures on the bike.” Built around low-weight durability, comfort and adaptability, Ergolace 2 is shaped by the diverse needs of modern gravel riders, […] 
Rocky Mountain has launched the Altitude Powerplay 3, calling it their “most advanced e-mountain bike yet,” building on a legacy of podium finishes at the Enduro World Series and Rampage. Designed with the philosophy that fun is the ultimate measure of performance, Rocky Mountain says the PP3 delivers a ride experience that turns effort into […] 
On 9 May, Basque bike brand Orbea held its annual General Assembly, highlighting a model built on profitable growth and the creation of long-term value. According to the brand, the cooperative strengthens its position thanks to “strong commercial performance, protection of margins and a continuous commitment to innovation and product development.” Orbea also presented its […] 
SRAM has announced several leadership transitions within its global sales team, noting that the changes reflect the company’s ongoing growth and its continued commitment to customer needs, market‑leading product innovation, and targeted marketing that inspires riders worldwide. John Nedeau, who has served as Vice President of Sales for 20 of his 33 years at SRAM, […] 
Ceramic coating specialists, Gtechniq Ltd, have announced the appointment of two new team members across their Marketing and Product teams, as the company continues to grow both its product range and market position across multiple sectors. Michael Braybrook has joined as Bike Marketing Manager, whilst Dan Duguid has taken on the role of Product Category […] 
Ribble Cycles has partnered with leading British outdoor retailer Cotswold Outdoor to launch a new in-store concept in Leeds, opening on Monday 11th May. The partnership brings together two brands with a shared mindset. Helping people get more from the outdoors, by providing honest, expert advice when it comes to buying the right kit. Located […] 
FLIT is scaling up its ebike frame manufacturing in Cambridge using adhesive bonding techniques adapted from high-performance cars like the Aston Martin DB9 and Lotus Elise. At a time when 99% of bikes sold in the UK are imported, FLIT designs, bonds, and assembles entire ebikes in Cambridge. The result is a 14.5kg folding ebike […] 
Schwalbe UK has wrapped up a high-energy, nationwide celebration of independent cycling retailers, deploying its dedicated Sales Promoter team to deliver a “Taste of Shropshire” in honour of Local Bike Shop Week. Moving beyond traditional digital outreach, Schwalbe UK’s promoters Ben, Grant, Ed, and Rich hit the road in the all-electric vehicles and several deliveries […] 
Porsche eBike Performance GmbH will be discontinued following the planned sale of Porsche AG’s stakes in Bugatti Rimac and the Rimac Group, Dr. Ing. h.c. F. The subsidiaries Cellforce Group GmbH, based in Kirchentellinsfurt, Porsche eBike Performance GmbH, based in Ottobrunn, and Cetitec GmbH, based in Pforzheim, are to be discontinued, according to a release […] 
To celebrate the first-ever Local Bike Shop Week Awards, we chat with the finalists to find out more about their bike shops. The Local Bike Shop Week Awards are part of the newly launched Local Bike Shop Week, managed by the ACT. Starting as Local Bike Shop Day back in 2018 (originally launched by Daniel Jones with support from the ACT), this year sees […]