This piece first appeared in the August edition of BikeBiz magazine – not subscribed? Get a free subscription. Samuele Bressan, Head of Global Marketing of the Cycling Division at Pirelli, shares insights into the brand’s strategic relaunch in 2017, their “professional kitchen” approach to tyre production in Italy, and how pro team feedback is balanced with internal testing … Continue Reading »
Maxxis announced a new arrangement with Madison, who will become the exclusive distributor of Maxxis bicycle tyres in the UK and Ireland from 1st January 2026. Since 2017, Madison has represented Maxxis in the market, and this agreement formalises a long-term distribution plan across the territory. This agreement reflects the next step in our ongoing … Continue Reading »
The BikeBiz jobs board helped fill more than 680 positions in 2024, and listings are still on the rise. Here’s our latest top five jobs… Bike Mechanic Recyke y’Bike is a charity based in the North East, specialising in taking donated bikes and refurbishing them for sale or to give away to community members in … Continue Reading »
Dan Jones has returned to the bike industry, joining electric bike brand Cikada to lead its expansion in the UK and Europe. Backed by fitness and sporting goods giant Dyaco International, Cikada has recently launched in the UK with a range of urban and utility e-bikes positioned at accessible price points from £1,499 to £2,999. … Continue Reading »
2025. The year started with the ‘survive ’til…’ mantra ringing in the ears of our industry. As a media outlet, we made clear decisions about the content we would focus on. Positive news. We wanted to showcase businesses doing good business. Brands introducing innovation. People driving positive change. This wasn’t about ignoring the harsh realities … Continue Reading »
Earlier this month, ZyroFisher announced a new distribution partnership with Skarper, the British company behind the world’s first click-on, click-off high-performance e-drive system. Now, ZyroFisher says its retailers can electrify both customers’ existing bikes and their in-store stock, with next-day delivery to stores and nationwide demo availability. Partnering with ZyroFisher allows us to make Skarper … Continue Reading »
Velduro UK has announced that it is now seeking a select number of specialist dealers and approved build partners across the UK. Velduro says the Avinox-powered E-MTB and E-Gravel brand has officially launched in the UK, bringing its New Zealand-developed Rogue and Phantom platforms to British riders. Alongside the launch, Velduro UK is beginning to … Continue Reading »
Cowboy, the Brussels-based connected urban e-bike business, has officially closed its deal with ReBirth Group Holding SA — the French mobility group behind renowned cycling brands including Peugeot, Gitane, and Solex. This agreement signals a significant new phase for Cowboy, bringing together the company’s design, software, and product expertise with ReBirth’s robust industrial and recapitalisation … Continue Reading »
Tern Bicycles recently announced US $35,000 in donations as part of its annual program that contributes at least 1% of the previous year’s profits to organisations advancing positive social and environmental change. As part of this year’s update, Tern gave the program a new name, Good Werx, in remembrance of Tern team member Thomas Loesch. … Continue Reading »
With the introduction of the GRX RX717 component lineup, Shimano is bringing robust Di2 electronic shifting to more gravel riders than ever before. That’s the headline as the Japanese electronic shifting pioneer brings an expanded range of gravel-specific components to market, with the aim of offering products “that fit every rider and every budget”. At … Continue Reading »
This piece first appeared in the August edition of BikeBiz magazine – not subscribed? Get a free subscription. Samuele Bressan, Head of Global Marketing of the Cycling Division at Pirelli, shares insights into the brand’s strategic relaunch in 2017, their “professional kitchen” approach to tyre production in Italy, and how pro team feedback is balanced with internal testing … 
Maxxis announced a new arrangement with Madison, who will become the exclusive distributor of Maxxis bicycle tyres in the UK and Ireland from 1st January 2026. Since 2017, Madison has represented Maxxis in the market, and this agreement formalises a long-term distribution plan across the territory. This agreement reflects the next step in our ongoing … 
The BikeBiz jobs board helped fill more than 680 positions in 2024, and listings are still on the rise. Here’s our latest top five jobs… Bike Mechanic Recyke y’Bike is a charity based in the North East, specialising in taking donated bikes and refurbishing them for sale or to give away to community members in … 
Dan Jones has returned to the bike industry, joining electric bike brand Cikada to lead its expansion in the UK and Europe. Backed by fitness and sporting goods giant Dyaco International, Cikada has recently launched in the UK with a range of urban and utility e-bikes positioned at accessible price points from £1,499 to £2,999. … 
2025. The year started with the ‘survive ’til…’ mantra ringing in the ears of our industry. As a media outlet, we made clear decisions about the content we would focus on. Positive news. We wanted to showcase businesses doing good business. Brands introducing innovation. People driving positive change. This wasn’t about ignoring the harsh realities … 
Earlier this month, ZyroFisher announced a new distribution partnership with Skarper, the British company behind the world’s first click-on, click-off high-performance e-drive system. Now, ZyroFisher says its retailers can electrify both customers’ existing bikes and their in-store stock, with next-day delivery to stores and nationwide demo availability. Partnering with ZyroFisher allows us to make Skarper … 
Velduro UK has announced that it is now seeking a select number of specialist dealers and approved build partners across the UK. Velduro says the Avinox-powered E-MTB and E-Gravel brand has officially launched in the UK, bringing its New Zealand-developed Rogue and Phantom platforms to British riders. Alongside the launch, Velduro UK is beginning to … 
Cowboy, the Brussels-based connected urban e-bike business, has officially closed its deal with ReBirth Group Holding SA — the French mobility group behind renowned cycling brands including Peugeot, Gitane, and Solex. This agreement signals a significant new phase for Cowboy, bringing together the company’s design, software, and product expertise with ReBirth’s robust industrial and recapitalisation … 
Tern Bicycles recently announced US $35,000 in donations as part of its annual program that contributes at least 1% of the previous year’s profits to organisations advancing positive social and environmental change. As part of this year’s update, Tern gave the program a new name, Good Werx, in remembrance of Tern team member Thomas Loesch. … 
With the introduction of the GRX RX717 component lineup, Shimano is bringing robust Di2 electronic shifting to more gravel riders than ever before. That’s the headline as the Japanese electronic shifting pioneer brings an expanded range of gravel-specific components to market, with the aim of offering products “that fit every rider and every budget”. At …