ahrefs blog

• How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You
  Posted on Monday January 26, 2026
  These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about “tracking AI Overviews”, they could be referring to a few…Read more › Continue Reading »
• Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)
  Posted on Monday January 26, 2026
  Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today, or show up in AI recommendations, you need to understand…Read more › Continue Reading »
• How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
  Posted on Tuesday January 20, 2026
  Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a…Read more › Continue Reading »
• Every Marketer Says You Need “Taste”. Here’s What That Actually Means
  Posted on Tuesday January 20, 2026
  With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more › Continue Reading »
• ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok
  Posted on Monday January 19, 2026
  That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and double-check. Turns out,…Read more › Continue Reading »
• Our Top 5 Blog Posts of 2025 (And What Made Them Work)
  Posted on Monday January 19, 2026
  And, naturally, we wanted to remind you of some of our best blogs 😉 Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025. We were inspired by Amanda Natividad’s SparkToro post. Great stuff from Amanda…Read more › Continue Reading »
• SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
  Posted on Friday January 16, 2026
  Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and…Read more › Continue Reading »
• The 100 Most Searched People on Google in 2026
  Posted on Monday January 12, 2026
  These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which…Read more › Continue Reading »
• 100 Most Expensive Keywords for Google Ads in 2026
  Posted on Monday January 12, 2026
  These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism: Companies have to outbid each other in order to secure…Read more › Continue Reading »
• Top Trending Topics (January 2026)
  Posted on Tuesday January 06, 2026
  They’re the keywords with the highest average search volume increase from our database of 28.7 billion keywords. These topics are trending or trended in the United States: Here’s how to find keywords that are trending in your niche: Go to Keywords…Read more › Continue Reading »