ahrefs blog

• What Are Secondary Keywords? (And How to Use Them)
  Posted on Friday March 06, 2026
  Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you’ll learn what secondary keywords are, how to find…Read more › Continue Reading »
• Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss
  Posted on Thursday March 05, 2026
  (In fact, search Google for “reddit keyword research” and you’ll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It’s a place where your brand’s reputation is shaped by real user…Read more › Continue Reading »
• Focus Keywords: What They Are, and How to Choose the Right One
  Posted on Wednesday March 04, 2026
  But here’s the thing: if you’re new to SEO, you might not actually understand what a focus keyword is, or why it matters beyond making that indicator turn green. A focus keyword isn’t just a box to fill in. It’s…Read more › Continue Reading »
• How to Focus on Topics (Not Keywords) in Your SEO Strategy
  Posted on Wednesday March 04, 2026
  The truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time. The real shift is a change in scale and mindset:…Read more › Continue Reading »
• SEO’s 5 Stages of Grief (And How to Adapt to AI SEO)
  Posted on Tuesday March 03, 2026
  Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief: denial, anger, bargaining, depression, and acceptance. Our goal here is to help you process the change and unemotionally come to terms…Read more › Continue Reading »
• Wikipedia vs Grokipedia: 5x the Pages, 70x the Citations, 1615x the Traffic
  Posted on Tuesday March 03, 2026
  Is Grokipedia a serious competitor to Wikipedia, or just a doomed exercise in billionaire hubris? Does Grok bring new value to the table, or just rehash the same old content? Does Grokipedia influence AI search in a similar way to…Read more › Continue Reading »
• What is Query Fan-Out? Understanding the Hidden Queries Driving AI Search
  Posted on Monday March 02, 2026
  Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query searched. Then they evolved to many-to-one, recognizing that queries like “Sydney plumber” and “plumbing service in Sydney”…Read more › Continue Reading »
• Update: 38% of AI Overview Citations Pull From Top 10 Pages
  Posted on Monday March 02, 2026
  We analyzed 1.9M citations last year in an attempt to answer that question. But, as with everything AI-related, a lot has changed since then. For instance, as of January 2026, AI Overviews are now powered by Gemini 3 to better answer…Read more › Continue Reading »
• How to Monitor Brand Mentions in ChatGPT
  Posted on Thursday February 26, 2026
  If you don’t know, that’s a problem. ChatGPT influences millions of product decisions every day—and unlike Google, it gives you zero impressions data, no Search Console, and no built-in analytics. In this guide, I’ll show you how to monitor your…Read more › Continue Reading »
• 14 GEO Conferences to Attend in 2026
  Posted on Friday February 20, 2026
  Now, it commands its own conference circuit, operating alongside dozens of dozens of established SEO and marketing conferences that have added substantial AI search tracks. Here’s a roundup of all the GEO and GEO-adjacent conferences that are happening in 2026.…Read more › Continue Reading »