ahrefs blog

• Google Web Guide: What It Is, How It Works, and What It Means for SEO
  Posted on Thursday March 26, 2026
  It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually…Read more › Continue Reading »
• What AI Writing Tools Get Wrong (And The Stack I Use Instead)
  Posted on Thursday March 26, 2026
    The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they…Read more › Continue Reading »
• Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
  Posted on Tuesday March 24, 2026
  The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.…Read more › Continue Reading »
• 15 Marketing Conferences to Attend in 2026
  Posted on Tuesday March 17, 2026
  Even better if it’s on your company’s dime. I asked Daria Samokish, our Head of PR and Conference Partnerships, for the list of conferences we’ve shortlisted that are worth attending. Without further ado, here are the best marketing conferences happening…Read more › Continue Reading »
• 14 Digital Marketing Conferences to Attend in 2026
  Posted on Tuesday March 17, 2026
  But we’ve been to many and we’ll continue to go to many. These are the conferences we think you should check out, ranked by a mix of industry reputation, speaker quality, and audience size. Date: April 28-30 Location: Anaheim, USA…Read more › Continue Reading »
• AI Content Wasn’t Good Enough. Now It Is.
  Posted on Monday March 16, 2026
  Companies that scale AI-generated content do so with the knowledge that they are making a trade-off, we believe, choosing speed and scale at the expense of quality. We agree that AI is faster than any human, and it makes a…Read more › Continue Reading »
• Keyword Intent: What It Is and How to Use It in Your SEO Strategy
  Posted on Friday March 13, 2026
  But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is the same concept applied one step earlier. Think of…Read more › Continue Reading »
• What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
  Posted on Friday March 13, 2026
  That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and what was your best-performing article two years ago might be leaking traffic right now without you even noticing. This is…Read more › Continue Reading »
• How to Rank on ChatGPT: What Actually Works (Based on Data)
  Posted on Friday March 13, 2026
  The problem: ChatGPT doesn’t have “rankings”. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the next. According to research from SparkToro, there’s a <1 in…Read more › Continue Reading »
• What Are Secondary Keywords? (And How to Use Them)
  Posted on Friday March 06, 2026
  Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you’ll learn what secondary keywords are, how to find…Read more › Continue Reading »