ahrefs blog

• The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
  Posted on Tuesday November 18, 2025
  In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant. ChatGPT traffic works differently from regular search engine traffic. Knowing…Read more › Continue Reading »
• How to Compare Your AI Visibility Against Your Competitors
  Posted on Thursday November 13, 2025
  This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don’t Which topics, pages, and sources drive their advantage What…Read more › Continue Reading »
• 43 B2B SEO Statistics for 2025
  Posted on Wednesday November 12, 2025
  We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Organic search is still a top B2B discovery and pipeline driver. AI may have…Read more › Continue Reading »
• AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same
  Posted on Tuesday November 11, 2025
  This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just…Read more › Continue Reading »
• AI Overviews Change Every 2 Days (But Never Change Their Mind)
  Posted on Tuesday November 11, 2025
  To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of a month. She extracted this data from Brand Radar, our new AI visibility tool that tracks hundreds…Read more › Continue Reading »
• What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed
  Posted on Monday November 10, 2025
  To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear for 21%…Read more › Continue Reading »
• Ahrefs Evolve 2025 Recap: What You Missed (and Why It Matters)
  Posted on Thursday November 06, 2025
  This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to AI. Its meteoric impact on our industry cannot be overstated. Here are the four themes that defined Ahrefs…Read more › Continue Reading »
• Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed
  Posted on Tuesday November 04, 2025
  These are the top 50 countries with the biggest proportion of AI Overviews worldwide. We pulled data from our search index and calculated how many keywords appear in AI Overview queries compared to regular search queries that appear in SERPs…Read more › Continue Reading »
• AI Can’t Replace SEO Tools. But It Can Use Them
  Posted on Thursday October 30, 2025
  The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe it’s ragebait. But whether he’s antagonising on purpose,…Read more › Continue Reading »
• How to Earn LLM Citations to Build Traffic & Authority
  Posted on Thursday October 30, 2025
  At first glance, it looks like only big brands get cited in AI answers. In the top 10 cited domains across all major LLMs, you’ll find sites like Wikipedia, Reddit, Mayoclinic, Quora, Healthline, and Amazon. But these brands aren’t cited…Read more › Continue Reading »