ahrefs blog

• AI Keyword Research: How It Works and 9 Prompts to Start
  Posted on Thursday April 30, 2026
  Chatbots typically don’t have access to real SEO data, so they often make things up and present them as facts. But once you connect AI to real SEO data, it becomes a keyword research tool you’ll wonder how you ever…Read more › Continue Reading »
• How I Do Content Engineering with Claude Code
  Posted on Tuesday April 28, 2026
  Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours,…Read more › Continue Reading »
• Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)
  Posted on Wednesday April 15, 2026
  But, although ChatGPT retrieves dozens of URLs to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing?…Read more › Continue Reading »
• Google Web Guide: What It Is, How It Works, and What It Means for SEO
  Posted on Thursday March 26, 2026
  It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually…Read more › Continue Reading »
• What AI Writing Tools Get Wrong (And The Stack I Use Instead)
  Posted on Thursday March 26, 2026
    The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they…Read more › Continue Reading »
• Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
  Posted on Tuesday March 24, 2026
  The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.…Read more › Continue Reading »
• 15 Marketing Conferences to Attend in 2026
  Posted on Tuesday March 17, 2026
  Even better if it’s on your company’s dime. I asked Daria Samokish, our Head of PR and Conference Partnerships, for the list of conferences we’ve shortlisted that are worth attending. Without further ado, here are the best marketing conferences happening…Read more › Continue Reading »
• 14 Digital Marketing Conferences to Attend in 2026
  Posted on Tuesday March 17, 2026
  But we’ve been to many and we’ll continue to go to many. These are the conferences we think you should check out, ranked by a mix of industry reputation, speaker quality, and audience size. Date: April 28-30 Location: Anaheim, USA…Read more › Continue Reading »
• AI Content Wasn’t Good Enough. Now It Is.
  Posted on Monday March 16, 2026
  Companies that scale AI-generated content do so with the knowledge that they are making a trade-off, we believe, choosing speed and scale at the expense of quality. We agree that AI is faster than any human, and it makes a…Read more › Continue Reading »
• Keyword Intent: What It Is and How to Use It in Your SEO Strategy
  Posted on Friday March 13, 2026
  But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is the same concept applied one step earlier. Think of…Read more › Continue Reading »